By Jon Wiederhorn
As part of a deal with AT&T and DirecTV, Taylor Swift will receive her own television channel, which will be “a new destination for unique and never seen videos,” AT&T tweeted. It appears the station will be called TaylorSwiftNOW, judging from the post.
The channel will include music videos, concert performances, behind-the-scenes clips and other exclusive footage from Swift’s collection. The content will be aired in 13 episodes, a reference to Swift’s favorite number.
The new video streaming service DirecTV NOW launches November 30, but no date has been announced for the launch of Swift’s station. Swift and AT&T began a multi-year deal in October and soon after she announced that she would perform at the corporation’s pre-Super Bowl 51 party, which will take place February 4 in Houston, Texas.
AT&T (@ATT) November 28, 2016